To Professionalize?

I'm considering taking my work to a new level by including a Business Name/Logo to be able to present myself out there on a marketing level.  Is that the right path to follow I wonder?  Will this added professionalism mean I'm setting myself up to be bound by the unknown that goes against the grain of what I do?  I attend free births, home births, anywhere births, but does that mean that with the name and logo I am then not allowed to?  It poses a question of what I want for my work in the future and how best can I reach the wahine that are looking for the work that I do?  I don't think it will.  I feel that my calling and dedication to Hine Te Iwa Iwa is far more important than that of the corporate call, that they will balance themselves one way or another.  Now to plan and devise a plan of moving forward with logo ideas and business names.